Prime Drivers Jason and Heather Davis Take It Off Road

Jason and Heather Davis-BMX 2014 (5)Prime team drivers Jason and Heather Davis went off road and recently competed at the USA BMX Dixieland Nationals in Atlanta, GA on April 26th and 27th. Jason, who is a former BMX Pro racer, competed in two races and is attempting to qualify into the top 8 riders in the men’s 41- 45 Intermediate Division. Heather is already qualified and placed 4th in the 31 & Over Girls race on Saturday and 3rd in Sunday’s race.

“I had sugar issues,” joked Jason. “I almost didn’t race. You tell yourself just go out there and have fun, but once you have been competitive, it gets pretty serious.” Jason and Heather are just another example of Prime drivers who find a way to train and compete while living out of their trucks. In 2012, Jason won the first ever Prime Bicycle Challenge, competed in a Revolution 3 triathlon series race, and competed in the 2012 BMX National Championships. “Overall, I ended the (previous) year #68 out of 364 riders in my district. I’d like to improve on that and hit top 20. That means more racing.”

“It’s amazing how many dedicated athletes we have in our fleet,” said Siphiwe Baleka, Prime’s Driver Health and Fitness coach. “We are getting a reputation for being the healthiest fleet in the country, and we are attracting both current and former athletes who want to drive for Prime because they see an opportunity to make great money, train, travel, and compete across the country. We have a former pro basketball player, an Olympic track and field athlete, former college football players, even para-gliders and skydivers. You just never know who is behind the wheel.”

Heather Davis is certainly taking advantage of the opportunity to drive and compete. Asked about her goals for 2014, Heather said, “These other girls are always trying to beat me. This year I will make it into the top five.”

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