Keep It Kleen Program

The Triple Crown Truck Wash

What is the KIK It Program? The Prime Keep It Kleen (aka KIK It) program was started in 2014 and rewards Prime Drivers for going the extra mile while maintaining their truck’s interior and exterior during daily use. Many drivers already take great pride in their tractors and put in the effort to keep it clean and presentable so we figured why not reward those who do so. As you know, our drivers are the face of Prime and our best sales associates. You are the ones interacting with our customers in person on a daily basis. Whether you are delivering a load to a customer or participating in a DOT Vehicle Inspection, having a tidy tractor not only reflects positively on you but also Prime as a whole.

“The cost savings really add up for an operator who maintains a clean tractor. We are always looking for ways to help our drivers save money. We wanted this program to help encourage our fleet to stay on top of their living space so when they turn in their truck at the end of its time at Prime, they don’t have to worry about big cleaning fees,” adds Terry Wood who manages the Detail and Wash Bay at Prime.

The KIK It Sweeptakes offers both weekly and annual drawings. Every week, four participating drivers will be randomly chosen to win $25 in Prime Reward Points. (Prime Reward Points can be used at the Prime company store, cafe, salon & spa, and mailroom.) The winners will be announced at the Friday Morning Safety Meetings. The annual drawing will be held at the Prime Company Picnic in Springfield, MO on September 6, 2015. For sweepstakes drawings, winners do not have to be present to win.

The annual drawing prizes include:

  • 12 interior details ($720 value)
  • Polish package for wheels and paint ($800 value)
  • Custom driver seat ($800 value)
  • Satellite TV package and programming for 12 months ($1500 value)
  • Satellite radio service for 12 months ($240 value)

How can you enter the sweepstakes?
Simply ask for a KIK It Inspection when going through the detail/washbay at the Springfield, Pittston, or Salt Lake City terminals. Every inspection gets you into the weekly drawing. Every passing inspection gets you into the annual sweepstakes drawing.

If you have any questions, contact Terry Wood in the Detail/Wash Bay Department at 417-521-3589 or email twood@primeinc.com.

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